Tony Lucero
Internet Sales Manager
Sales
16 years experience
  • Having raised 5 children that have genuinely good hearts and look out for each other.
  • When I took my mom to her first Broncos game.
  • I have set some big personal goals in my life and I reached them. I lost them, and now I'm on a mission to get it all back!
About

My name is Tony Lucero and I am an Internet Sales Manager here at Robert Horne Ford.

Experience

I have been in the business coming up on 16 years. Prior to coming to Robert Horne Ford 5 months ago, I was a Finance Manager at the largest Ford dealership in Las Vegas. I specialize in structuring deals, working the banks, selling warranty, maintenance, and insurance. The next step that I'm ready to take is to build, lead, train, and manage a team.

A little about me

My wife and I have been together for almost 17 years. Together we have 5 children, 4 boys and 1 girl. We are originally from a small town in the Western Slope of Colorado. We moved to Las Vegas 10 years ago and moved out to Arizona 5 months ago. What makes me, me is that I'm genuine and loyal to a fault. I believe that the team comes before personal accolades, and if you live by that, then winning will come easily.

What Customers Say About Tony
★★★★★

Tony was very professional and easy to work with. Helped me get a great deal and the entire staff was very friendly.

— Sean Warren
Apr 2026
★★★★★

The team at Robert Horne Ford was wonderful! We were so blessed to have Jason Bearsley as our Sales Rep. He was kind and professional and went above and beyond to help us get our daughter into a vehicle we didn’t think we could get int…

— Veronica Valles
Jan 2026
★★★★★

Congratulations to Tony Femiano new General Sales Manager!Tony is one of the most driven and dedicated leaders in the automotive industry — professional, honest, and truly cares about both his team and his customers. Couldn't be more e…

— Christi Val
Oct 2025