Robert Horne Ford has developed these fundamental statements which represent our commitment toward the betterment of the community, the future we are working to create, and the philosophy and behavior which will shape us as service providers.
The mission of Robert Horne Ford is to identify and respond professionally to the vehicle needs of the people we serve while continuously improving the quality of our service. All dealership personnel will treat each guest as a potential lifetime customer, communicating a professional image that embraces honesty and genuine concern for customer need.
We believe in the importance of continued improvement in all of our comprehensive services in an integrated coordinated system. We are, and will continue to be, the leader of vehicle services because of our commitment to quality, value-conscious, state-of-the-art services and facilities.
- We believe in exceeding the expectations of our guests.
- We believe in encouraging innovation and risk-taking that anticipates future changes.
- We believe in everyone being treated with respect and dignity.
- We believe in supporting education and training.
- We believe in fostering high morale through the empowerment of our personnel as team members.
- We believe in a collaborative effort between the ownership and its employees.
- We believe in a commitment to excellence through our total quality management efforts.
- We believe in a dealership that supports extraordinary professional conduct, ethics, honesty, and integrity.
- We believe in being financially responsible and price competitive.